The Next Economy MBA By LIFT Economy, Erin Axelrod, Kevin Bayuk
- Narrated by: Janina Edwards
- Length: 6 hrs and 21 mins
- Release date: 05-05-23
The Next Economy MBA By LIFT Economy, Erin Axelrod, Kevin Bayuk AudioBook summary
This radical and rigorous rethinking of the traditional MBA program combines solid business principles with a commitment to environmental and social justice.
Many current and aspiring entrepreneurs are looking for a solid business education that also deeply aligns with their progressive values. Based on a course field-tested with more than 500 students, this book fills that gap. It covers traditional topics such as business strategy and structure, finance, marketing, recruiting, and branding from a socially just and environmentally regenerative perspective. And it also touches on topics such as strategies to reverse climate change, nonviolent communication, self-managing organizations, locally self-reliant economies, racial justice, and more.
Traditional MBA programs are based on outdated principles that were developed during the Industrial Revolution—and they can be hugely expensive. Sustainable MBA programs, while laudable, are too incremental to make a sufficient impact. The Next Economy MBA is for entrepreneurs seeking to make business an active force for good. It draws on the authors’ experience of working with more than 300 social enterprises, from small organizations like Winona’s Hemp and Heritage Farm to household names like Ben & Jerry’s and Patagonia.