The Invisible Game By Kai-Markus Mueller, Gabriele Rehbock

  • Narrated by: Christopher P. Brown
  • Length: 7 hrs and 11 mins
  • Release date: 01-10-23

The Invisible Game By Kai-Markus Mueller, Gabriele Rehbock AudioBook Summary

In The Invisible Game: The Secrets and the Science of Winning Minds and Winning Deals, neuroscientist Kai-Markus Mueller and sales professional Gabriele Rehbock deliver a hands-on guide to the hidden dynamics that influence the outcomes of most business deals. In plain English, the book unpacks recently discovered insights from psychology, behavioral economics, and neuroscience, and explains how to apply them to your advantage in real-life business situations.

The authors show you how to influence buying decisions and how to successfully respond to challenging business situations in order to put you in control of the levers that drive sales success. You’ll also find: advanced strategies and tactics that offer a lasting edge in negotiations, sales, and other business transactions; smart techniques to build rewarding customer relationships; the psychology behind gains and losses revealing new keys to profitable pricing; real-life advice on how to counter a buyer’s intimidation tactics—time, uncertainty, fear, and silence.

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