Scaling Innovation By Madhavan Ramanujam, Eddie Hartman
- Narrated by: Tim Fannon
- Length: 9 hrs and 37 mins
- Release date: 10-28-25
Scaling Innovation By Madhavan Ramanujam, Eddie Hartman AudioBook Summary
You’ve built a great product—now what?
The brutal truth: most startups and scale-ups don’t fail because of bad products. They fail because they never figure out how to grow fast—and profitably. Some chase market share at all costs, burning cash on customers who won’t pay enough to sustain the business. Others over-monetize too soon, pushing away the customers they need to reach scale. Still, others obsess over customer loyalty, missing larger markets and monetization potential. And then there are those who assume a great product will sell itself, only to realize too late that pricing, packaging, positioning, and value selling matter just as much.
In this highly-anticipated sequel to Monetizing Innovation, Madhavan Ramanujam and Eddie Hartman unveil a battle-tested playbook for architecting profitable growth. Drawing from their experience advising over 400 companies—including 50+ unicorns—the authors dissect both legendary successes and costly failures.
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