Redefining Retail By Philip Kotler, Giuseppe Stigliano

  • Narrated by: Steve Menasche
  • Length: 9 hrs and 53 mins
  • Release date: 05-14-24

Redefining Retail By Philip Kotler, Giuseppe Stigliano AudioBook summary

In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for redefining your organization’s internal operations and processes, as well as its business strategy. You’ll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more.

The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss the main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution; how to future-proof your marketing strategy, including ten guiding principles for a new customer experience at retailers and consumer brands; and the opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms.


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