Press Play By Bastian Bergmann
- Narrated by: Ryan Lee Dunlap
- Length: 5 hrs and 29 mins
- Release date: 09-17-25
Press Play By Bastian Bergmann AudioBook Summary
An eye-opening look at the rapidly rising growth of gaming and the companies—including Peloton, Burberry, the New York Times, BMW, and Chipotle—that are using games to win over customers.
Today’s consumers demand more than products—they crave immersive, personalized experiences. As a result, traditional marketing and engagement strategies have lost their edge. The new frontier? Gaming, where over three billion people worldwide spend their time, attention, and money.
In Press Play, Bastian Bergmann shows how visionary companies are capitalizing on gaming’s unstoppable rise. Drawing on exclusive interviews and access to forward-thinking companies—ranging from Adidas and Puma to NASCAR and Unilever—Bergmann provides an insider’s view of gaming’s transformative power. He also delivers a practical road map for business leaders, offering strategies that range from low-risk partnerships to ambitious, full-scale gaming ventures.
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