Emotion by Design By Greg Hoffman

  • Narrated by: Greg Hoffman
  • Length: 9 hrs and 2 mins
  • Release date: 04-05-22

Emotion by Design By Greg Hoffman AudioBook Summary

Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns.

In Emotion by Design, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, Emotion by Design is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman’s three favorite guiding principles:

  • Creativity is a team sport
  • Dare to be remembered
  • Leave a legacy, not just a memory

Over the course of a 27-year Nike career – from intern to chief marketing officer – Hoffman led teams in shaping and expressing Nike’s brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people – quite literally emotion by design.

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