Disciplined Entrepreneurship Startup Tactics By Paul Cheek
- Narrated by: Brandon Pollock
- Length: 7 hrs and 22 mins
- Release date: 05-21-24
Disciplined Entrepreneurship Startup Tactics By Paul Cheek AudioBook summary
In Disciplined Entrepreneurship: Startup Tactics, renowned entrepreneur and executive director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling Disciplined Entrepreneurship, the author delivers a comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth.
This is not a theoretical book. You’ll find ground-level, down-and-dirty entrepreneurial tactics—like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products-that keep your firm growing. These tactics maximize your impact with limited resources. You’ll also discover:
– Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions
– Tactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product
– Methods for equity distribution that minimize conflict and maximize investor return
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