Glossy By Marisa Meltzer
- Narrated by: Cassandra Medcalf
- Length: 7 hrs and 9 mins
- Release date: 09-12-23
Glossy By Marisa Meltzer AudioBook summary
The bombshell exposé that reveals—for the first time—exactly what happened at Glossier, one of America’s hottest and most consequential startups, and dives deep into the enigmatic, visionary woman responsible for it all.
Called “one of the most disruptive brands in beauty” by Forbes, Glossier revolutionized the beauty industry with its sophisticated branding and unique approach to influencer marketing, almost instantly making the company a juggernaut with rabid fans lining up for a chance to buy its coveted products. It also taught a generation of business leaders how to talk to Millennial and Gen Z customers and build a cult following online.
At the center of the story lies Emily Weiss, the elusive former Teen Vogue “superintern” on the reality show The Hills turned Into the Gloss beauty blogger who had the vision, guts, and searing ambition needed to launch Glossier. She cannily turned every experience, every meeting into an opportunity to fuel her own personal success. Together with her expensive, signature style and singular vision for the future of consumerism, she could not be stopped. Just how did a girl from suburban Connecticut with no real job experience work her way into the bathrooms and boudoirs of the most influential names in the world and build that access into a 1.9-billion-dollar business? Is she solely responsible for its success? And why, eight years later, at the height of Glossier mania, did she step down?
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